Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Year of publication: |
2020
|
---|---|
Authors: | Jung, A-Reum ; Heo, Jun |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 6, p. 596-614
|
Subject: | Body portrayal | affect | social comparison | attitude toward the ad | purchase intention | Truth in Advertising Act | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Meinung | Opinion |
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