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~isPartOf:"Journal of marketing communications"
~person:"Bellman, Steven"
~person:"Garbayo, Amaya"
~subject:"Interaktive Medien"
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Interaktive Medien
Advertising effects
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Television advertising
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branded content
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choice
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competitive interference
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experimental design
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Journal of marketing communications
Journal of advertising research
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Journal of economic psychology : research in economic psychology and behavioral economics
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Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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