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~isPartOf:"Journal of marketing communications"
~person:"Heo, Jun"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Heo, Jun
Muehling, Darrel D.
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Journal of marketing communications
International journal of advertising : the review of marketing communications
1
Journal of targeting, measurement and analysis for marketing
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The journal of product & brand management
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum
;
Heo, Jun
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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2
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun
;
Muralidharan, Sidharth
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
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