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~isPartOf:"Journal of marketing communications"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~subject:"Advertising effects"
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Advertising effects
Werbewirkung
2
Consumer behaviour
1
Emotion
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Internet marketing
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King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Bellman, Steven
5
Varan, Duane
5
Muehling, Darrel D.
4
Neijens, Peter C.
4
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Um, Nam-Hyun
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Journal of marketing communications
A master class in brand planning : the timeless works of Stephen King
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
3
Young consumers : insight and ideas for responsible marketers
3
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Cutting edge international research
1
European journal of marketing : EJM
1
Journal of global marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
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2
Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina
;
Reijmersdal, Eva A. van
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009508035
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