Effects of online advertising format and persuasion knowledge on audience reactions
Year of publication: |
2012
|
---|---|
Authors: | Tutaj, Karolina ; Reijmersdal, Eva A. van |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 1, p. 5-18
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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