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~isPartOf:"Journal of marketing communications"
~person:"Nagar, Komal"
~person:"Schultz, Don E."
~source:"econis"
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Nagar, Komal
Schultz, Don E.
Muehling, Darrel D.
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Um, Nam-Hyun
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Kim, Soojung
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Bailey, Ainsworth Anthony
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Journal of marketing communications
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ECONIS (ZBW)
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1
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Support for the underdog brand biography : effects on consumer attitude and behavior
Nagar, Komal
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 477-493
Persistent link: https://www.econbiz.de/10012203329
Saved in:
4
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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