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~isPartOf:"Journal of marketing communications"
~person:"Phua, Joe"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Konsumentenverhalten
Social Web
Advertising effects
2
Consumer behaviour
2
Internet marketing
2
Online-Marketing
2
Social web
2
Werbewirkung
2
Advertising
1
Brand image
1
Brand management
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E-cigarettes
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Facebook brand pages
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Instagram
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Markenführung
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Markenimage
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Product labelling
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Viral marketing
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Virales Marketing
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Warenkennzeichnung
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Werbung
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Zigarette
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advertising claims
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brand attitude
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health warning labels
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intensity of Facebook use
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online advertising
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online impression formation
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Phua, Joe
Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
2
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Schivinski, Bruno
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Abendroth, Lisa J.
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Balamoorthy S
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Ball, Joan P.
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Journal of marketing communications
Health marketing quarterly
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
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