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~isPartOf:"Journal of marketing communications"
~person:"Phua, Joe"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Phua, Joe
Muehling, Darrel D.
6
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Schultz, Don E.
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Journal of marketing communications
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International journal of consumer studies
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ECONIS (ZBW)
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1
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
2
The roles of celebrity endorsers' and consumers' vegan identity in marketing communication about veganism
Phua, Joe
;
Jin, Seunga Venus
;
Kim, Jihoon
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 813-835
Persistent link: https://www.econbiz.de/10012314020
Saved in:
3
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
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