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~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Werbung
95
Brand management
75
Markenimage
75
Internet marketing
74
Online-Marketing
74
Social Web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
32
Markenartikel
32
Beziehungsmarketing
26
Relationship marketing
26
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Perception
13
Personality psychology
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Persönlichkeitspsychologie
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Wahrnehmung
13
purchase intention
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Öko-Marketing
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Online retailing
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Online-Handel
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brand attitude
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126
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Muehling, Darrel D.
4
Al Shurideh, Muhammad
2
Antheunis, Marjolijn L.
2
Dodoo, Naa Amponsah
2
Flavián Blanco, Carlos
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kim, Soojung
2
Lee, Jaejin
2
Lee, Joonghwa
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phua, Joe
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Sung, Yongjun
2
Um, Nam-Hyun
2
Abendroth, Lisa J.
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agopian, G.
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
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Journal of marketing communications
Journal of business research : JBR
627
Journal of retailing and consumer services
438
The journal of product & brand management
308
The journal of brand management : an international journal
298
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
128
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
108
European journal of marketing : EJM
105
International journal of advertising : the review of marketing communications
98
Journal of international consumer marketing
95
Marketing intelligence & planning
95
Journal of promotion management : innovations in planning and applied research
92
International journal of consumer studies
86
Journal of strategic marketing
83
Journal of marketing
81
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of marketing management : MM
80
Journal of fashion marketing and management
79
The journal of consumer marketing
79
Cogent business & management
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of the Academy of Marketing Science
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of travel and tourism marketing
75
Journal of global marketing
74
International marketing review
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Marketing letters : a journal of research in marketing
71
Technological forecasting & social change : an international journal
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
63
Journal of promotion management : JPM
59
Journal of Islamic marketing
57
Young consumers : insight and ideas for responsible marketers
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
56
European journal of marketing
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
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ECONIS (ZBW)
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
6
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
7
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
8
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
9
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
10
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
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