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~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
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Consumer behaviour
Markenartikel
Konsumentenverhalten
136
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
104
Brand image
70
Markenimage
70
Advertising effects
66
Werbewirkung
66
Advertising
53
Werbung
51
Internet marketing
45
Online-Marketing
45
Corporate Social Responsibility
42
Corporate social responsibility
42
Beziehungsmarketing
40
Relationship marketing
40
Social Web
38
Social web
38
Brand
33
Public relations
29
Öffentlichkeitsarbeit
29
Communication
20
Kommunikation
20
Corporate reputation
18
Firmenimage
18
social media
18
Stakeholder
14
Viral marketing
13
Virales Marketing
13
USA
12
United States
12
Emotion
10
advertising
10
Crisis management
9
Krisenmanagement
9
Marketing
9
Personality psychology
9
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4
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Article
141
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141
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141
Case study
2
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2
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English
141
Author
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Al Shurideh, Muhammad
2
Bailey, Ainsworth Anthony
2
Block, Martin P.
2
Dahlén, Micael
2
Grohmann, Bianca
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laroche, Michel
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rim, Hyejoon
2
Rita, Paulo
2
Schultz, Don E.
2
Song, Doori
2
Srivastava, R. K.
2
Sung, Yoon Hi
2
Torres, Ivonne M.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Zúñiga, Miguel Ángel
2
Abdollahi, Maral
1
Abdolvand, Neda
1
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alevizou, Panayiota
1
Alodin, Yasmin
1
Amawate, Vibhas
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
894
Journal of retailing and consumer services
785
The journal of brand management : an international journal
383
The journal of product & brand management
334
International journal of hospitality management
315
Psychology & marketing
203
Asia Pacific journal of marketing and logistics
182
European journal of marketing : EJM
168
SpringerLink / Bücher
162
The journal of services marketing
159
Journal of the Academy of Marketing Science
156
Journal of business ethics : JOBE
155
Journal of marketing
147
Journal of travel and tourism marketing
143
International journal of consumer studies
132
Journal of strategic marketing
132
Marketing intelligence & planning
130
Journal of retailing
127
Cogent business & management
123
International journal of contemporary hospitality management
123
Journal of hospitality marketing & management
123
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of marketing management : MM
117
Management science : journal of the Institute for Operations Research and the Management Sciences
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
International journal of retail & distribution management
105
The international review of retail, distribution and consumer research
103
Marketing letters : a journal of research in marketing
99
Tourism management : research, policies, practice
99
The journal of consumer marketing
98
The service industries journal
95
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
94
Journal of international consumer marketing
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of fashion marketing and management
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of promotion management : innovations in planning and applied research
84
Journal of marketing research : JMR
82
International journal of internet marketing and advertising : IJIMA
80
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ECONIS (ZBW)
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
4
Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
5
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
Saudi females' buying behavior of green cosmetics : a pertinent motivational aspect
Khan, Sania
;
Salim, Ansa
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 594-606
Persistent link: https://www.econbiz.de/10012624670
Saved in:
8
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
9
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
10
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
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