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~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
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Search: subject_exact:"Marketing-Kommunikation"
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Advertising
Brand image
Germany
Marketing theory
Marketing management
105
Marketingmanagement
105
Consumer behaviour
34
Konsumentenverhalten
34
Advertising effects
18
Werbewirkung
18
Brand management
16
Markenführung
16
Werbung
13
Beziehungsmarketing
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integrated marketing communications
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integrated marketing communication
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Anabila, Peter
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Baghi, Ilaria
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Chrysochou, Polymeros
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1
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1
Kureshi, Sonal
1
La Ville, Valérie-Inès de
1
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1
LeBlanc, H. Paul
1
Liu, Fang
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1
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1
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Journal of marketing communications
SpringerLink / Bücher
63
Europäische Hochschulschriften / 5
52
Journal of business research : JBR
46
Gabler Edition Wissenschaft
42
Lehrbuch
32
European journal of marketing : EJM
27
Journal of marketing management : MM
23
The journal of product & brand management
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Schriften zu Marketing und Management
22
Journal of the Academy of Marketing Science
19
Springer eBook Collection / Business and Economics
19
Journal of marketing
18
The journal of brand management : an international journal
18
Neue betriebswirtschaftliche Forschung : Nbf
16
AMS review : official publication of the Academy of Marketing Science
15
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
15
Journal of strategic marketing
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Berichte aus der Betriebswirtschaft
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
The marketing review
12
Journal of retailing and consumer services
11
DUV : Wirtschaftswissenschaft
10
Hamburger Schriften zur Marketingforschung
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Legends in marketing
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
DUV / Wirtschaftswissenschaft
9
International journal of advertising : the review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : JPM
9
Marketing intelligence & planning
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Erfurter Hefte zum angewandten Marketing
8
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ECONIS (ZBW)
26
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1
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
2
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
3
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
7
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
8
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
9
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
10
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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