(The lack of) fluency and perceptions of decision making
Year of publication: |
2021
|
---|---|
Authors: | Jain, Gaurav ; Shrivastava, Sunaina ; Nayakankuppam, Dhananjay ; Gaeth, Gary J. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 6, p. 670-684
|
Subject: | advertising | affect | attitudes | Disfluency | marketing communications | processing fluency | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
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