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~isPartOf:"Journal of marketing communications"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand
Internet marketing
112
Online-Marketing
112
Consumer behaviour
96
Konsumentenverhalten
96
Social Web
83
Social web
83
Advertising effects
60
Werbewirkung
60
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43
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41
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40
Virales Marketing
40
Brand management
33
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33
social media
33
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19
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Rita, Paulo
2
Ashley, Christy
1
Balboni, Bernardo
1
Burkhalter, Janée N.
1
Coelho, Pedro Simões
1
Gistri, Giacomo
1
Jain, Varsha
1
Kim, Dong Hoo
1
Kim, Jooyoung
1
Kim, Kyongseok
1
Kim, Seoyeon
1
King, Karen Whitehill
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Langaro, Daniela
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Manohar, Sujatha
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Pace, Stefano
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1
Salgueiro, Maria de Fátima
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
Song, Doori
1
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Journal of marketing communications
Journal of business research : JBR
51
The journal of product & brand management
37
The journal of brand management : an international journal
34
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of internet marketing and advertising : IJIMA
12
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Psychology & marketing
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing
7
Technological forecasting & social change : an international journal
7
European journal of marketing
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Transportation research / E : an international journal
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
3
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
4
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
5
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
6
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.
;
Ashley, Christy
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
Saved in:
8
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
9
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
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