//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Handbuch"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Experiment
Service quality
Consumer behaviour
300
Konsumentenverhalten
300
Advertising effects
134
Werbewirkung
134
Advertising
97
Werbung
95
Brand management
75
Markenführung
75
Markenimage
75
Internet marketing
74
Online-Marketing
74
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
32
Markenartikel
32
Beziehungsmarketing
26
Relationship marketing
26
advertising
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
social media
18
Confidence
14
Vertrauen
14
Green marketing
13
Perception
13
Personality psychology
13
Persönlichkeitspsychologie
13
Wahrnehmung
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
brand attitude
12
more ...
less ...
Online availability
All
Undetermined
79
Free
1
Type of publication
All
Article
92
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Handbuch
Marktinformation
Non-commercial literature
Aufsatz in Zeitschrift
92
Language
All
English
92
Author
All
Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Sar, Sela
2
Schultz, Don E.
2
Song, Doori
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bee, Colleen
1
Bellman, Steven
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
543
Journal of retailing and consumer services
472
International journal of hospitality management
269
The journal of product & brand management
251
The journal of brand management : an international journal
218
Psychology & marketing
167
Asia Pacific journal of marketing and logistics
119
The journal of services marketing
119
Journal of travel and tourism marketing
111
European journal of marketing : EJM
103
Journal of hospitality marketing & management
102
International journal of contemporary hospitality management
99
Cogent business & management
90
Journal of consumer research : JCR ; an interdisciplinary bimonthly
88
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of international consumer marketing
81
The service industries journal
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of strategic marketing
77
Services marketing quarterly
77
Tourism management : research, policies, practice
77
Marketing intelligence & planning
75
International journal of consumer studies
73
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of marketing research : JMR
70
Journal of the Academy of Marketing Science
70
Marketing letters : a journal of research in marketing
68
Journal of marketing
67
The journal of consumer marketing
67
Journal of economic behavior & organization : JEBO
66
Journal of global marketing
62
Journal of Islamic marketing
55
Journal of retailing
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
International marketing review
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of behavioral and experimental economics
53
European journal of marketing
51
Journal of fashion marketing and management
51
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
3
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
4
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
5
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
6
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
7
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
8
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
9
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
10
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->