//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference proceedings"
~type_genre:"Lehrbuch"
~type_genre:"Marktinformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Service quality
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand management
73
Markenführung
73
Markenimage
73
Internet marketing
72
Online-Marketing
72
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
34
Viral marketing
34
Virales Marketing
34
Brand
30
Markenartikel
30
Beziehungsmarketing
24
Relationship marketing
24
Corporate Social Responsibility
23
Corporate social responsibility
23
Emotion
23
advertising
23
social media
18
Experiment
15
Confidence
14
Vertrauen
14
Green marketing
13
Personality psychology
13
Persönlichkeitspsychologie
13
purchase intention
13
Öko-Marketing
13
Online retailing
12
Online-Handel
12
Perception
12
Wahrnehmung
12
Cognition
11
more ...
less ...
Online availability
All
Undetermined
68
Free
1
Type of publication
All
Article
78
Type of publication (narrower categories)
All
Article in journal
Article
Bibliografie enthalten
Conference proceedings
Lehrbuch
Marktinformation
Aufsatz in Zeitschrift
78
Language
All
English
78
Author
All
Al Shurideh, Muhammad
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Muehling, Darrel D.
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Youn, Seounmi
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Bhaduri, Gargi
1
Bigné Alcañiz, J. Enrique
1
Black, Matthew
1
Blaisi, LaVon F.
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
474
Journal of retailing and consumer services
439
International journal of hospitality management
246
The journal of product & brand management
244
The journal of brand management : an international journal
217
Psychology & marketing
126
Asia Pacific journal of marketing and logistics
116
The journal of services marketing
114
Journal of travel and tourism marketing
99
Journal of hospitality marketing & management
96
European journal of marketing : EJM
95
International journal of contemporary hospitality management
95
Cogent business & management
89
The service industries journal
80
Journal of international consumer marketing
78
Journal of strategic marketing
73
Services marketing quarterly
72
Marketing intelligence & planning
69
The journal of consumer marketing
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Journal of global marketing
59
International journal of consumer studies
58
Journal of marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Journal of the Academy of Marketing Science
57
Tourism management : research, policies, practice
56
Journal of Islamic marketing
55
International marketing review
54
Marketing letters : a journal of research in marketing
53
Journal of fashion marketing and management
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
Journal of service research : JSR
47
Service business
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
46
International journal of retail & distribution management
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
42
Journal of marketing management : MM
42
Journal of Asian finance, economics and business : JAFEB
41
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
4
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
5
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
Wu, Hung-Che
;
Xu, Haonan
;
Wu, Tsung Pao
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014529299
Saved in:
6
Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
Shaalan, Ahmed
;
Hegazy, Ahmed
;
Tourky, Marwa
;
Elshaer, …
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 38-72
Persistent link: https://www.econbiz.de/10012697021
Saved in:
7
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
8
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
9
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
10
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->