Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt
Year of publication: |
2022
|
---|---|
Authors: | Shaalan, Ahmed ; Hegazy, Ahmed ; Tourky, Marwa ; Elshaer, Ibrahim ; Ashour, Haidy |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 1, p. 38-72
|
Subject: | banking sector | brand awareness | brand loyalty | Consumer-based brand equity | developing market | Egypt | Ägypten | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
-
Abou-Shouk, Mohamed, (2021)
-
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik, (2022)
-
Mishra, Abhishek, (2014)
- More ...
-
Arab networking and relationship marketing : is there a need for both?
Shaalan, Ahmed, (2020)
-
Conceptualizing corporate identity in a dynamic environment
Tourky, Marwa, (2020)
-
Tourky, Marwa, (2020)
- More ...