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~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Schätzung"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Schätzung
Brand image
93
Markenimage
93
Consumer behaviour
87
Konsumentenverhalten
87
Markenführung
71
Advertising effects
45
Werbewirkung
45
Brand
30
Markenartikel
30
Advertising
25
Werbung
24
Social Web
20
Social web
20
Internet marketing
18
Online-Marketing
18
Personality psychology
17
Persönlichkeitspsychologie
17
Beziehungsmarketing
14
Relationship marketing
14
Marketing management
13
Marketingmanagement
13
brand attitude
12
social media
10
Viral marketing
8
Virales Marketing
8
Emotion
7
Celebrity endorsement
6
Celebrity-Werbung
6
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Vertrauen
6
brand equity
6
purchase intention
6
Corporate reputation
5
Experiment
5
Firmenimage
5
brand image
5
brand loyalty
5
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Online availability
All
Undetermined
61
Free
2
Type of publication
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Article
71
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
71
Language
All
English
71
Author
All
Anabila, Peter
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Arli, Denni
1
Ashley, Christy
1
Avery, Jill
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chen, Chih Ping
1
Chin, Phaik Nie
1
Chu, Shu-chuan
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
356
The journal of brand management : an international journal
283
The journal of product & brand management
280
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
61
Journal of strategic marketing
58
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of the Academy of Marketing Science
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
45
Marketing letters : a journal of research in marketing
45
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
European journal of marketing
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
International journal of sports marketing & sponsorship
27
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ECONIS (ZBW)
71
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1
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10
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71
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1
"In the servant we trust" : the brand impact of servant leadership from the case of a rising reformist
Setiawan, Gunaro
;
Arli, Denni
;
Woods, Peter
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 576-598
Persistent link: https://www.econbiz.de/10015052728
Saved in:
2
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
5
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
6
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
7
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
8
Celebrity endorsement : how celebrity-brand-user
personality
congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
10
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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