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~isPartOf:"Journal of marketing communications"
~subject:"Corporate reputation"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Corporate reputation
Viral marketing
Brand management
103
Markenführung
103
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
social media
12
brand attitude
11
Virales Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
advertising
7
purchase intention
7
Confidence
6
Firmenimage
6
Vertrauen
6
brand equity
6
brand loyalty
6
Emerging economies
5
Experiment
5
Luxury goods
5
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Undetermined
11
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Article
15
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
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English
15
Author
All
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Anghelcev, George
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Biraghi, Silvia
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Eberle, Luciene
1
Gambetti, Rossella Chiara
1
Gistri, Giacomo
1
Groeger, Lars
1
Jong, Menno D. T. de
1
Kaur Ghuman, Mandeep
1
Letourneau, Olivia
1
Lima, Vinicius Zanchet de
1
Mann, Bikram Jit Singh
1
Maqableh, Mahmoud
1
Masa'deh, Ra'ed
1
Mathur, Smriti
1
Milan, Gabriel Sperandio
1
Obeidat, Zaid Mohammad Ibrahim
1
Pace, Stefano
1
Park, Keonyoung
1
Rita, Paulo
1
Rodríguez-López, María Eugenia
1
Rojas-Lamorena, Álvaro J.
1
Santos, Zélia Raposo
1
Singh, Akanchha
1
Tewari, Alok
1
Toni, Deonir de
1
Yang, Jing
1
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Journal of marketing communications
The journal of brand management : an international journal
58
Journal of business research : JBR
57
The journal of product & brand management
37
Journal of retailing and consumer services
34
International journal of internet marketing and advertising : IJIMA
17
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of hospitality management
14
Asia Pacific journal of marketing and logistics
13
European journal of marketing : EJM
13
Psychology & marketing
13
Journal of business ethics : JOBE
12
Journal of hospitality marketing & management
12
Journal of marketing
12
Marketing intelligence & planning
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Corporate communications : an international journal
10
International journal of advertising : the quarterly review of marketing communications
10
Journal of travel and tourism marketing
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International studies of management and organization
9
Journal of promotion management : innovations in planning and applied research
9
International journal of contemporary hospitality management
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing management : MM
7
Qualitative market research : an international journal
7
Corporate reputation review
6
Journal of advertising research
6
Journal of business strategy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of consumer marketing
6
Cogent business & management
5
Economic research
5
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
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ECONIS (ZBW)
15
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15
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date (oldest first)
1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
6
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
7
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
8
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
9
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
10
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
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