Repurchase intent antecedents of a competitive brand in the smartphones segment
Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Luciene Eberle, Deonir De Toni and Suélen Bebber
| Year of publication: |
2019
|
|---|---|
| Authors: | Milan, Gabriel Sperandio ; Lima, Vinicius Zanchet de ; Eberle, Luciene ; Toni, Deonir de ; Bebber, Suélen |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 25.2019, 5, p. 457-476
|
| Subject: | affective commitment | normative commitment | Perceived value | repurchase intent | structural equation modeling | word of mouth | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mitarbeiterbindung | Employee retention | Mobiltelefon | Mobile phone | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1278257 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203327