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~isPartOf:"Journal of marketing communications"
~subject:"Deutschland"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
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Deutschland
Kundenzufriedenheit
Marketingmanagement
Brand management
104
Markenführung
104
Consumer behaviour
73
Konsumentenverhalten
73
Brand image
65
Markenimage
65
Advertising effects
38
Werbewirkung
38
Brand
33
Markenartikel
33
Internet marketing
26
Online-Marketing
26
Advertising
24
Werbung
23
Social Web
21
Social web
21
Marketing management
16
Beziehungsmarketing
13
Relationship marketing
13
social media
11
brand attitude
9
Viral marketing
7
Virales Marketing
7
advertising
7
purchase intention
6
Celebrity endorsement
5
Celebrity-Werbung
5
Emerging economies
5
Emotion
5
Experiment
5
Schwellenländer
5
brand equity
5
brand image
5
Brand loyalty
4
Computerspiel
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Facebook
4
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17
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17
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English
17
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Anabila, Peter
2
Biraghi, Silvia
2
Agrawal, Shivani
1
Baghi, Ilaria
1
Bajpai, Naval
1
Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
1
Das, Enny
1
DelVecchio, Devon
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gambetti, Rossella Chiara
1
Gilbreath, Bob
1
Goodrich, Kendall
1
Graffigna, Guendalina
1
Grimes, Tony
1
Grinsven, Bo
1
Gunn, R. W.
1
Khandelwal, Utkal
1
Kitchen, Philip J.
1
Kubacki, K.
1
Loggerenberg, Marthinus J. C. van
1
Manohar, Sujatha
1
Moss, G. A.
1
Munch, James M.
1
Penagos-Londoño, Gabriel I.
1
Pope, Nigel
1
Porcu, Lucia
1
Puligadda, Sanjay
1
Rehman, Varisha
1
Ruiz-Moreno, Felipe
1
Spickett-Jones, J. Graham
1
Srivastava, R. K.
1
Suay-Pérez, Francisco
1
Swani, Kunal
1
Terblanche-Smit, Marlize
1
Westberg, Kate
1
İpek, İlayda
1
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Published in...
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Journal of marketing communications
SpringerLink / Bücher
111
Journal of business research : JBR
69
The journal of brand management : an international journal
66
Journal of retailing and consumer services
56
The journal of product & brand management
48
Innovatives Markenmanagement
36
Research
30
Springer eBook Collection / Business and Economics
30
International journal of hospitality management
27
European journal of marketing : EJM
26
Journal of strategic marketing
24
Gabler Edition Wissenschaft
23
Industrial marketing management : the international journal for industrial and high-tech firms
18
Gabler Research
16
Journal of marketing management : MM
15
Springer eBook Collection
15
Journal of the Academy of Marketing Science
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Psychology & marketing
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
International journal of internet marketing and advertising : IJIMA
12
The journal of business & industrial marketing
12
International journal of contemporary hospitality management
11
Journal of hospitality marketing & management
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
International marketing review
10
Journal of marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
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ECONIS (ZBW)
17
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1
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
2
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
3
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
4
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
5
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
6
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
7
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
8
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
9
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
10
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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