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~isPartOf:"Journal of marketing communications"
~subject:"Firmenimage"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Firmenimage
Marketingmanagement
Brand management
103
Markenführung
103
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Beziehungsmarketing
15
Relationship marketing
15
social media
12
brand attitude
11
Viral marketing
9
Virales Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
advertising
7
purchase intention
7
Confidence
6
Corporate reputation
6
Vertrauen
6
brand equity
6
brand loyalty
6
Emerging economies
5
Experiment
5
Luxury goods
5
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15
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22
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Article in journal
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22
Case study
1
Fallstudie
1
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English
22
Author
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Anabila, Peter
2
Biraghi, Silvia
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Agrawal, Shivani
1
Al Shurideh, Muhammad
1
Baghi, Ilaria
1
Bajpai, Naval
1
Basile, Kelly
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Chrysochou, Polymeros
1
Das, Enny
1
DelVecchio, Devon
1
Enslin, Carla
1
Gabrielli, Veronica
1
Gambetti, Rosella C.
1
Gambetti, Rossella Chiara
1
Gilbreath, Bob
1
Goodrich, Kendall
1
Graffigna, Guendalina
1
Grimes, Tony
1
Grinsven, Bo
1
Gunn, R. W.
1
Jong, Menno D. T. de
1
Kaur Ghuman, Mandeep
1
Khandelwal, Utkal
1
Kitchen, Philip J.
1
Kubacki, K.
1
Letourneau, Olivia
1
Loggerenberg, Marthinus J. C. van
1
Mann, Bikram Jit Singh
1
Manohar, Sujatha
1
Maqableh, Mahmoud
1
Masa'deh, Ra'ed
1
Moss, G. A.
1
Munch, James M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Park, Keonyoung
1
Penagos-Londoño, Gabriel I.
1
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Published in...
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Journal of marketing communications
The journal of brand management : an international journal
87
Journal of business research : JBR
83
The journal of product & brand management
49
Journal of retailing and consumer services
37
Journal of strategic marketing
34
European journal of marketing : EJM
31
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of marketing management : MM
22
Journal of marketing
19
Corporate reputation review : an international journal
16
Marketing intelligence & planning
16
Journal of the Academy of Marketing Science
15
International marketing review
14
The marketing review
14
Asia Pacific journal of marketing and logistics
13
Journal of business ethics : JOBE
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Cogent business & management
11
Corporate communications : an international journal
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Business horizons
10
International journal of hospitality management
10
Journal of promotion management : JPM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Qualitative market research : an international journal
10
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
International journal of internet marketing and advertising : IJIMA
9
International journal of retail & distribution management
9
International studies of management and organization
9
Journal of business strategy
9
Journal of retailing
9
The journal of business & industrial marketing
9
European management journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing for higher education
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel and tourism marketing
8
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ECONIS (ZBW)
22
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1
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10
of
22
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date (oldest first)
1
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
2
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
5
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
6
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
7
The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
8
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
9
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
10
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
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