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~isPartOf:"Journal of marketing communications"
~subject:"Glaubwürdigkeit"
~subject:"Online behavioral advertising"
~subject:"Personality psychology"
~subject:"Viral marketing"
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Glaubwürdigkeit
Online behavioral advertising
Personality psychology
Viral marketing
Consumer behaviour
7
Konsumentenverhalten
7
Personalization
5
Advertising effects
4
Internet marketing
4
Online-Marketing
4
Personalisierung
4
Werbewirkung
4
Advertising
3
Virales Marketing
3
Werbung
3
Data Mining
2
Data mining
2
Online retailing
2
Online-Handel
2
personalization
2
Aristotle's modes of persuasion
1
Bibliometrics
1
Bibliometrie
1
Confidence
1
Creativity
1
Credibility
1
Data protection
1
Datenschutz
1
Internet
1
Jugendliche
1
Kreativität
1
Perception
1
Persönlichkeitspsychologie
1
Product information
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1
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Allred, Anthony
1
Amos, Clinton
1
Chu, Shu-Chuan
1
Clare, Carl J.
1
Deng, Tao
1
King, Skylar
1
Mundel, Juan
1
Paucar Caceres, Alberto
1
Sandiford, Peter
1
Varnali, Kaan
1
Wright, Gillian
1
Zhang, Lixuan
1
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Journal of marketing communications
Tourism management : research, policies, practice
19
Journal of business research : JBR
16
International journal of hospitality management
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of contemporary hospitality management
9
Journal of retailing and consumer services
9
Electronic commerce research
8
Journal of management information systems : JMIS
8
Information systems research : ISR
7
International journal of advertising : the review of marketing communications
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Psychology & marketing
5
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of international consumer marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Asia Pacific journal of marketing and logistics
2
Cowles Foundation discussion paper
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
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1
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Online behavioral advertising : an integrative review
Varnali, Kaan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012424760
Saved in:
4
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
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