//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Herkunftsbezeichnung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Herkunftsbezeichnung
Werbewirkung
Brand management
103
Markenführung
103
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
social media
12
brand attitude
11
Viral marketing
9
Virales Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
advertising
7
purchase intention
7
Confidence
6
Corporate reputation
6
Firmenimage
6
Vertrauen
6
brand equity
6
brand loyalty
6
Emerging economies
5
Experiment
5
Luxury goods
5
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
Book section
Case study
Handbook
Aufsatz in Zeitschrift
53
Language
All
English
53
Author
All
Kim, Dong Hoo
2
Muehling, Darrel D.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Alcantara, Lailani L.
1
Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Brown, Mark
1
Broyles, Sheri J.
1
Burkhalter, Janée N.
1
Burnasheva, Regina
1
Chan, Kara
1
Cho, Moonhee
1
Das, Enny
1
Delgado-Ballester, Elena
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Duraipandian, Israel
1
Eastin, Matthew S.
1
Fan, Fei
1
Fazli-Salehi, Reza
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
Grinsven, Bo
1
Grohmann, Bianca
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
88
The journal of product & brand management
51
International journal of advertising : the quarterly review of marketing communications
50
International journal of advertising : the review of marketing communications
48
Journal of promotion management : JPM
38
Tourism management : research, policies, practice
38
Journal of retailing and consumer services
37
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International marketing review
36
Psychology & marketing
36
Asia Pacific journal of marketing and logistics
33
Journal of international consumer marketing
32
Journal of advertising research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of global marketing
27
Journal of promotion management : innovations in planning and applied research
23
The journal of consumer marketing
23
Marketing intelligence & planning
22
Marketing : ZFP ; journal of research and management
21
European journal of marketing : EJM
20
International journal of internet marketing and advertising : IJIMA
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Tourism management perspectives : TMP
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing letters : a journal of research in marketing
17
Journal of international marketing
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
International journal of sports marketing & sponsorship
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of hospitality management
12
Journal of the Academy of Marketing Science
12
Journal of hospitality marketing & management
11
Journal of vacation marketing
11
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
3
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
4
The interplay between country-of-origin image and perceived brand localness : an examination of local consumers' response to brand acquisitions by emerging market firms
Anh Hoang Minh Nguyen
;
Alcantara, Lailani L.
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012697027
Saved in:
5
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
6
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
7
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
8
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
9
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
10
Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo
;
Kim, Seoyeon
;
Song, Doori
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->