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~isPartOf:"Journal of marketing communications"
~subject:"Homosexuality"
~type_genre:"Aufsatz in Zeitschrift"
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Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
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