Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Nam-Hyun Um
| Year of publication: |
2012
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|---|---|
| Authors: | Um, Nam-Hyun |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 18.2012, 2, p. 133-149
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Zielgruppe | Target group | Homosexualität | Homosexuality | Werbewirkung | Advertising effects | Mediennutzung | Media usage |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009532005