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~isPartOf:"Journal of marketing communications"
~subject:"social media"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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social media
Consumer behaviour
295
Konsumentenverhalten
295
Advertising effects
131
Werbewirkung
131
Advertising
95
Werbung
93
Brand image
73
Brand management
73
Markenführung
73
Markenimage
73
Internet marketing
72
Online-Marketing
72
Social Web
47
Social web
47
Marketing management
34
Marketingmanagement
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Viral marketing
34
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34
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24
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24
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advertising
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purchase intention
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Online-Handel
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Rita, Paulo
2
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
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Anselmsson, Johan
1
Balamoorthy S
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Basmanova, Oksana
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Kerr, Gayle
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Knoll, Johannes
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1
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Journal of marketing communications
International journal of internet marketing and advertising : IJIMA
34
International journal of advertising : the review of marketing communications
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of internet commerce
12
Journal of promotion management : innovations in planning and applied research
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
International journal of electronic marketing and retailing : IJEMR
9
Journal of hospitality marketing & management
9
Journal of marketing management : MM
9
Journal of travel and tourism marketing
9
International journal of consumer studies
8
Journal of management information systems : JMIS
7
International journal of business information systems : IJBIS
6
International journal of market research
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Psychology & marketing
6
Health marketing quarterly
5
Journal of marketing research
5
Journal of marketing research : JMR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European Sport management quarterly : ESMQ
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing theory
4
The service industries journal
4
International journal of information systems and change management : IJISCM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of international consumer marketing
3
Journal of marketing and consumer behaviour in emerging markets
3
Journal of promotion management : JPM
3
Management information systems : mis quarterly
3
Marketing science
3
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ECONIS (ZBW)
18
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S
;
Chandra, Bibhas
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
Saved in:
4
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
7
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
10
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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