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Health claims as communication tools that enhance brand loyalty : the case of low-fat claims within the dairy food category
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 213-228
Persistent link: https://www.econbiz.de/10009261652
Saved in:
2
Health claims as communication tools that enhance brand loyalty: The case of low-fat claims within the dairy food category
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10009164276
Saved in:
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