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~isPartOf:"Journal of marketing communications"
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Beziehungsmarketing
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Journal of marketing communications
Journal of business research : JBR
185
Industrial marketing management : the international journal for industrial and high-tech firms
154
Technological forecasting & social change : an international journal
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Examining the role of social CRM
capability
in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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