Examining the role of social CRM capability in online marketing communication
Year of publication: |
2023
|
---|---|
Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris ; Thrassou, Alkis |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 2, p. 118-136
|
Subject: | absorptive capacity | business value | Dynamic capability | online marketing communication | social CRM | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Social Web | Social web |
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