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~isPartOf:"Journal of marketing communications"
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Advertising
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congruency
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Journal of marketing communications
Journal of business research : JBR
9
Economics Papers from University Paris Dauphine
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International journal of advertising : the review of marketing communications
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Journal of interactive marketing
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Marketing letters : a journal of research in marketing
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European research on management and business economics
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International journal of advertising : the quarterly review of marketing communications
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International journal of entrepreneurship and small business
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International journal of hospitality management
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Journal of Business Research
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Journal of Consumer Marketing
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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The journal of brand management : an international journal
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Agricultural Economics Research Review
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Amfiteatru Economic Journal
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Amfiteatru economic : an economic and business research periodical
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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ERIM Report Series Research in Management
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Entrepreneurship theory and practice : ET&P
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Global Business & Finance Review (GBFR)
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Global business and finance review
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Health marketing quarterly
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International Journal of Contemporary Hospitality Management
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International Journal of Retail & Distribution Management
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International Journal of Wine Business Research
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International journal of retail and distribution management
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International journal of sport management and marketing : IJSMM
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Journal of Business Ethics
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Native advertising in mobile applications : thinking styles and
congruency
as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
3
Attitudinal change in children : an insight from three decade of advertising campaigns in India
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 884-911
Persistent link: https://www.econbiz.de/10012203379
Saved in:
4
The efficacy of cause-related marketing within a social network : the effects of
congruency
, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
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