Native advertising in mobile applications : thinking styles and congruency as moderators
Year of publication: |
2020
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Authors: | Park, Haseon ; Kim, Soojung ; Lee, Joonghwa |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 6, p. 575-595
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Subject: | Native advertising | thinking styles | congruency | mobile advertising | mobile application | Werbung | Advertising | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
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