//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Construal level"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Construal level theory
2
Werbewirkung
2
Werbung
2
construal level
2
psychological distance
2
Brand image
1
Brand management
1
Corporate social advocacy
1
Experiment
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product type
1
Psychology of advertising
1
Time restriction
1
Werbepsychologie
1
abstract message
1
advertising effectiveness
1
advertising message framing
1
boycott
1
brand image
1
buycott
1
concrete message
1
construal level theory
1
consumer-company identification
1
fresh organic
1
message tactic
1
partisan identity
1
perceived authenticity
1
processed organic
1
self concepts (actual vs.ideal)
1
self-concept
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kim, Dong Hoo
2
Chang, Hua
1
Chung, Jee Young
1
Kim, Hyuksoo
1
Lee, Eugene
1
Lee, Jung-Sook
1
Lee, Michael
1
Lee, Wei-Na
1
Rim, Hyejoon
1
Sung, Yoon Hi
1
Um, Nam-Hyun
1
Xu, Hao
1
Yoo, Jinyoung Jinnie
1
Zhang, Lingling
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
26
Journal of retailing and consumer services
10
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
International journal of hospitality management
8
Tourism management : research, policies, practice
8
International journal of advertising : the review of marketing communications
7
Marketing letters : a journal of research in marketing
7
Journal of behavioral decision making
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of retailing
6
Journal of travel and tourism marketing
6
European journal of marketing
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
Journal of business ethics : JOBE
5
Psychology & marketing
5
European journal of marketing : EJM
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Ethics
3
Journal of Economic Psychology
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing research
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Judgment and Decision Making
3
Organizational Behavior and Human Decision Processes
3
Behavioral research in accounting
2
Economics Papers from University Paris Dauphine
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of air transport management
2
Journal of business ethics : JBE
2
Journal of business venturing
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of marketing research : JMR
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao
;
Lee, Eugene
;
Rim, Hyejoon
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
Saved in:
2
Consumer's response to time restrictions : role of
construal
level
Kim, Hyuksoo
;
Chung, Jee Young
;
Lee, Michael
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012203417
Saved in:
3
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
4
Not all organic food is created equal : the role of product type, perceived authenticity, and
construal
level
Chang, Hua
;
Zhang, Lingling
;
Lee, Jung-Sook
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 820-842
Persistent link: https://www.econbiz.de/10012203370
Saved in:
5
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->