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~isPartOf:"Journal of marketing communications"
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Search: subject:"Markenartikel"
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Brand management
104
Markenführung
104
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
social media
12
brand attitude
11
Viral marketing
9
Virales Marketing
9
Celebrity endorsement
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Celebrity-Werbung
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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advertising
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purchase intention
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Confidence
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Corporate reputation
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Firmenimage
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brand equity
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brand loyalty
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Emerging economies
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English
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Muehling, Darrel D.
3
Schultz, Don E.
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Chrysochou, Polymeros
2
Grohmann, Bianca
2
Jain, Varsha
2
Ju, Ilyoung
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Nelson, Michelle R.
2
Obeidat, Zaid Mohammad Ibrahim
2
Pope, Nigel
2
Rita, Paulo
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
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Ahn, Sun Joo
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Al Dweeri, Rami
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Alcantara, Lailani L.
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Alcántara-Pilar, Juan Miguel
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Aljarah, Ahmad
1
Alodin, Yasmin
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Amirshahi, Mirahmad
1
Anghelcev, George
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
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Journal of marketing communications
Journal of business research : JBR
782
The journal of brand management : an international journal
662
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of advertising research
129
Journal of marketing
124
Tourism management : research, policies, practice
124
Marketing intelligence & planning
123
Industrial marketing management : the international journal for industrial and high-tech firms
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of strategic marketing
100
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
93
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
78
International journal of advertising : the review of marketing communications
76
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ECONIS (ZBW)
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Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
62
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
63
Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.
;
Guja Armannsdottir
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
Saved in:
64
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
65
Digital gifting in personal brand communities of live-streaming : fostering viewer-streamer-viewer parasocial relationships
Chen, Chih Ping
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 865-880
Persistent link: https://www.econbiz.de/10012697006
Saved in:
66
Corporate social responsibility and patronage intentions : the mediating effect of brand credibility
Abu Zayyad, Hala Mohammed
;
Obeidat, Zaid Mohammad Ibrahim
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 510-533
Persistent link: https://www.econbiz.de/10012624663
Saved in:
67
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
68
The role of brand schemas, information transparency, and source of message on apparel brands' social responsibility communication
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011705500
Saved in:
69
The effects of schema congruity on consumer response to celebrity advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
70
The efficacy of cause-related marketing within a social network : the effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
Kim, Jihye
;
Lee, Jaejin
;
Kim, Soojin
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 429-455
Persistent link: https://www.econbiz.de/10011849978
Saved in:
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