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~isPartOf:"Journal of marketing communications"
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Consumer behaviour
203
Konsumentenverhalten
203
Advertising effects
121
Werbewirkung
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Internet marketing
112
Online-Marketing
112
Brand management
104
Markenführung
104
Marketing management
104
Marketingmanagement
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Advertising
89
Werbung
87
Social Web
75
Social web
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Brand image
74
Markenimage
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Viral marketing
52
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social media
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advertising
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Schultz, Don E.
8
Kerr, Gayle
7
Kitchen, Philip J.
6
Bailey, Ainsworth Anthony
4
Fullerton, Jami A.
4
Muehling, Darrel D.
4
Antheunis, Marjolijn L.
3
Belanche, Daniel
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Bellman, Steven
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Block, Martin P.
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Drennan, Judy
3
Goodrich, Kendall
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Huh, Jisu
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Kareklas, Ioannis
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Kendrick, Alice
3
Kim, Soojung
3
Lee, Joonghwa
3
Muralidharan, Sidharth
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Neijens, Peter C.
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Nelson, Michelle R.
3
Varan, Duane
3
Amos, Clinton
2
Anabila, Peter
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Atkin, Joann L.
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Biraghi, Silvia
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Casaló, Luis V.
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Cheong, Yunjae
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Dahlén, Micael
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Daugherty, Terry
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Ewing, Michael
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Flavián Blanco, Carlos
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Grohmann, Bianca
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Joireman, Jeff
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Keller, Kevin Lane
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Kelly, Louise
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Kim, Dong Hoo
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Kim, Kihan
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Kim, Soojin
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Kimmel, Allan J.
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Journal of marketing communications
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,673
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of Consumer Marketing
580
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
544
International journal of production research
535
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
517
Springer eBook Collection
516
Journal of Business & Industrial Marketing
502
Journal of travel and tourism marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
366
Asia Pacific journal of marketing and logistics
356
International Journal of Bank Marketing
353
Journal of advertising research
352
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
336
Journal of retailing
324
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D.
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
Saved in:
372
Exploring the perceived believability of DTC advertising in the US
Atkin, Joann L.
;
Beltramini, Richard F.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003543486
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