Exploring the perceived believability of DTC advertising in the US
Year of publication: |
2007
|
---|---|
Authors: | Atkin, Joann L. ; Beltramini, Richard F. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 3, p. 169-180
|
Subject: | Direktmarketing | Direct marketing | Werbung | Advertising | Pharmaindustrie | Pharmaceutical industry | USA | United States |
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