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Journal of marketing communications
Journal of business research : JBR
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Tourism management : research, policies, practice
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Economics Papers from University Paris Dauphine
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European Journal of Marketing
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International journal of advertising : the quarterly review of marketing communications
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Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao
;
Lee, Eugene
;
Rim, Hyejoon
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
Saved in:
2
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
3
The influence of self-concept on ad effectiveness : interation between self-concept and construal levels on effectiveness of advertising
Kim, Dong Hoo
;
Yoo, Jinyoung Jinnie
;
Lee, Wei-Na
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 734-745
Persistent link: https://www.econbiz.de/10011927624
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