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~isPartOf:"Journal of marketing communications"
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Search: subject:"electronic word-of-mouth (eWOM)"
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electronic word-of-mouth (eWOM)
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deceptive online product ratings
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health behavior
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memes
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online purchase intention
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online reviews
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review valence
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Journal of marketing communications
Journal of business research : JBR
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Journal of internet commerce
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel and tourism marketing
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Pakistan Journal of Commerce and Social Sciences (PJCSS)
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Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
2
Applied economics
1
Cogent Business & Management
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Corporate reputation review
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Developing digital marketing : relationship perspectives
1
Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management
1
Electronic commerce research and applications
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
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IUBH Discussion Papers - Tourismus & Hospitality
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IUBH discussion papers - Tourismus & Hospitality
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Information technology and management
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International Journal of Business Analytics (IJBAN)
1
International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of economic research
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International journal of hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of management and economics
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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Journal of advances in management research : JAMR
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Journal of agricultural & food industrial organization
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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
2
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
3
Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Erkan, Ismail
;
Evans, Chris
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 617-633
Persistent link: https://www.econbiz.de/10011914772
Saved in:
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