Social media or shopping websites? : the influence of eWOM on consumers' online purchase intentions
Ismail Erkan and Chris Evans
| Year of publication: |
September 2018
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|---|---|
| Authors: | Erkan, Ismail ; Evans, Chris |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 6, p. 617-633
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| Subject: | Electronic word of mouth (eWOM) | social media | shopping websites | online reviews | online purchase intention | Social Web | Social web | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1184706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011914772