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~isPartOf:"Journal of marketing communications"
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Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
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Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
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Advertising effects
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Werbewirkung
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Beziehungsmarketing
15
Relationship marketing
15
Brand image
14
Markenimage
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Online-Handel
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Antheunis, Marjolijn L.
3
Belanche, Daniel
2
Casaló, Luis V.
2
Daugherty, Terry
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Huh, Jisu
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Kelly, Louise
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Kerr, Gayle
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Kim, Soojung
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Langaro, Daniela
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Lee, Joonghwa
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Noort, Guda van
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Phua, Joe
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Rita, Paulo
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Schivinski, Bruno
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Abendroth, Lisa J.
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Agopian, G.
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Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
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Al Dweeri, Rami
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Al Shurideh, Muhammad
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Aljarah, Ahmad
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Aljukhadar, Muhammad
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Arkoudas, Alessandra
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Baghi, Ilaria
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Balamoorthy S
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Journal of marketing communications
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
139
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
69
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of organizational computing and electronic commerce
57
Journal of advertising research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
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81
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
82
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
83
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
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