Integrated marketing communications : from media channels to digital connectivity
Year of publication: |
2009
|
---|---|
Authors: | Mulhern, Frank |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 2/3, p. 85-101
|
Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Kommunikationsmedien | Communication media | Internet | Social Web | Social web |
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