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~isPartOf:"Journal of marketing education : JME"
~person:"Shanahan, Doreen E."
~subject:"Graduate business education"
~subject:"Volkswirtschaftslehre"
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Journal of marketing education : JME
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Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.
;
Palmer, Lynda H.
;
Salas, Jim
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
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