Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Doreen E. Shanahan, Lynda H. Palmer, and Jim Salas
| Year of publication: |
2021
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|---|---|
| Authors: | Shanahan, Doreen E. ; Palmer, Lynda H. ; Salas, Jim |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 1, p. 59-74
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| Subject: | client-based projects | curriculum design | experiential learning | graduate school business education | industry collaboration | management education | marketing curriculum | suprastructure | Lehrplan | Curriculum | Betriebswirtschaftsstudium | Graduate business education | Wirtschaftshochschule | Economics department | Führungskräfteentwicklung | Leadership development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475319881179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012485744