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~isPartOf:"Journal of marketing education : JME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing
67
Betriebswirtschaftsstudium
53
Graduate business education
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15
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Adomaviciute, Karina
1
Bal, Anjali S.
1
Cho, Yoon-Na
1
Degutis, Mindaugas
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Dikcius, Vytautas
1
Fowler, Kendra
1
Grewal, Dhruv
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Kim, Yuna
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Laverie, Debra A.
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Mills, Adam
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Ottley, Gary
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Spiller, Lisa D.
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Thomas, Veronica L.
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Urbonavicius, Sigitas
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Journal of marketing education : JME
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of business research : JBR
14
Journal of business economics : JBE
13
Handelsforschung
11
International journal of forecasting
11
Die Betriebswirtschaft : DBW
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing : ZFP ; journal of research and management
8
Operations research
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
European journal of marketing : EJM
6
Journal of internet commerce
6
Omega : the international journal of management science
6
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
European journal of operational research : EJOR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Zeitschrift für Planung : ZP
5
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
4
American journal of agricultural economics
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Marketing theory
4
The Canadian journal of economics
4
AMS review : official publication of the Academy of Marketing Science
3
California management review
3
Eastern economic journal
3
Electronic markets : the international journal on networked business
3
European research studies
3
Global business review
3
International journal of wine business research : IJWBR
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
6
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1
Digital marketing and analytics education : a systematic review
Ye, Christine
;
Kim, Yuna
;
Cho, Yoon-Na
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 32-44
Persistent link: https://www.econbiz.de/10014580275
Saved in:
2
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
3
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
4
Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra
;
Thomas, Veronica L.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
Saved in:
5
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
6
Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar
;
Laverie, Debra A.
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
Saved in:
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