Integrating metrics across the marketing curriculum : the digital and social media opportunity
Year of publication: |
2015
|
---|---|
Authors: | Spiller, Lisa D. ; Tuten, Tracy L. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 37.2015, 2, p. 114-126
|
Subject: | integrated marketing communications | digital and social media | marketing metrics | marketing measurement | critical thinking | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management | Marketing |
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