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~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand equity"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Beziehungsmarketing
Firm performance
Firmenimage
brand equity
brand loyalty
Brand image
15
Markenimage
15
Brand management
12
Markenführung
12
Consumer behaviour
8
Konsumentenverhalten
8
Higher education institution
5
Hochschule
5
Internet marketing
4
Online-Marketing
4
Brand equity
3
Marketing management
3
Marketingmanagement
3
Brand
2
Einzelhandel
2
Handelsmarke
2
Markenartikel
2
Retail trade
2
Social Web
2
Social web
2
South Africa
2
Store brand
2
Students
2
Studierende
2
Südafrika
2
Viral marketing
2
Virales Marketing
2
brand awareness
2
brand image
2
purchase intention
2
social media
2
Advertising effects
1
Arabische Golf-Staaten
1
Brand attitude
1
Brand loyalty
1
Comparison
1
Consumer engagement
1
Corporate Social Responsibility
1
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Aufsatz in Zeitschrift
Reprint
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English
13
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Ababneh, Bashar
1
Abratt, Russell
1
Aljarah, Ahmad
1
Altınbaṣak-Farina, İpek
1
Bang Nguyen Viet
1
Beneke, Justin
1
Brandão, Amélia Maria Pinto da Cunha
1
Butt, Muhammad Mohsin
1
Calvo-Porral, Cristina
1
Carvalho, Liliana
1
Chee, Chiu Mei
1
Choi, Laee
1
Fon Sim Ong
1
Hsiao, Chih-Yi
1
Huddleston, Patricia
1
Hünermund, Ute
1
Ibrahim, Blend
1
Joseph, Joshy
1
Lévy Mangin, Jean-Pierre
1
Maanda, Penelope Maserame
1
Mathew, Shawn
1
Mathur, Manisha
1
Mbuyu, Marcelle
1
Mingione, Michela
1
Pinto, Luísa Helena
1
Royo-Vela, Marcelo
1
Sivakumaran, Bharadhwaj
1
Sousa, Simona de
1
Tasel-Jurkovic, Kevser
1
Tuan Nguyen Anh
1
Wang, Hanmin
1
Wickham, Bradkey
1
Wilkins, Stephen
1
Yu, Tiffany Hui-Kuang
1
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Journal of marketing for higher education
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
Journal of business research : JBR
17
The journal of brand management : an international journal
13
Cogent business & management
12
Journal of marketing
10
Journal of retailing and consumer services
9
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
6
International journal of hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of strategic marketing
5
Administrative Sciences : open access journal
4
European research studies
4
International journal of consumer studies
4
International journal of sport management and marketing : IJSMM
4
Journal of marketing research : JMR
4
Marketing i menedžment innovacij : m&mi
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asian Academy of Management journal : AAMJ
3
Global business review
3
Human resource management
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business innovation and research
3
International journal of business innovation and research : IJBIR
3
International journal of electronic marketing and retailing : IJEMR
3
Journal for global business advancement : JGBA
3
Journal of business ethics : JOBE
3
Journal of hospitality marketing & management
3
Journal of promotion management : JPM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
13
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13
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1
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
2
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
3
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
4
The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Hsiao, Chih-Yi
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
Saved in:
5
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
6
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
7
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
8
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
9
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
10
Effects of inbound marketing communications on HEIs' brand equity : the mediating role of the student's decision-making process. An exploratory research
Royo-Vela, Marcelo
;
Hünermund, Ute
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 143-167
Persistent link: https://www.econbiz.de/10011618645
Saved in:
1
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