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~isPartOf:"Journal of marketing for higher education"
~person:"Al-Fattal, Anas"
~person:"Alcaide-Pulido, Purificación"
~person:"Perin, Marcelo Gattermann"
~type_genre:"Article in journal"
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Al-Fattal, Anas
Alcaide-Pulido, Purificación
Perin, Marcelo Gattermann
Peruta, Adam
3
Pizarro Milian, Roger
3
Sampaio, Cláudio Hoffmann
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Shields, Alison B.
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Bonilla Quijada, María del Rocío
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Journal of marketing for higher education
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ECONIS (ZBW)
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The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación
;
O'Sullivan, Helen
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
Saved in:
2
Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación
;
Alves, Helena
; …
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
Saved in:
3
Student needs and motives when attending a university : exploring the Syrian case
Al-Fattal, Anas
;
Ayoubi, Rami
- In:
Journal of marketing for higher education
23
(
2013
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10010232443
Saved in:
4
Students' trust, value and loyalty: evidence from higher education in Brazil
Sampaio, Cláudio Hoffmann
;
Perin, Marcelo Gattermann
; …
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009655113
Saved in:
5
Modeling antecedents of student loyalty in higher education
Perin, Marcelo Gattermann
;
Sampaio, Cláudio Hoffmann
; …
- In:
Journal of marketing for higher education
22
(
2012
)
1
,
pp. 101-116
Persistent link: https://www.econbiz.de/10009657715
Saved in:
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