Students' trust, value and loyalty: evidence from higher education in Brazil
Claudio Hoffmann Sampaio, Marcelo Gattermann Perin, Cláudia Simões and Hamilton Kleinowski
| Year of publication: |
2012
|
|---|---|
| Authors: | Sampaio, Cláudio Hoffmann ; Perin, Marcelo Gattermann ; Simões, Cláudia ; Kleinowski, Hamilton |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 22.2012, 1, p. 83-100
|
| Subject: | Hochschule | Higher education institution | Studierende | Students | Beziehungsmarketing | Relationship marketing | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655113