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~isPartOf:"Journal of marketing for higher education"
~subject:"Higher education"
~subject:"Research collaboration"
~subject:"Studierende"
~subject:"USA"
~subject:"United States"
~subject:"Universität"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Higher education
Research collaboration
Studierende
USA
United States
Universität
Higher education institution
163
Hochschule
163
Students
92
Studium
46
University education
46
Brand management
42
Markenführung
42
higher education
36
Beziehungsmarketing
28
Relationship marketing
28
Nonprofit marketing
27
Nonprofit-Marketing
27
Dienstleistungsqualität
25
Service quality
25
Brand image
23
Customer satisfaction
23
Kundenzufriedenheit
23
Markenimage
23
Consumer behaviour
22
Konsumentenverhalten
22
Internet marketing
20
Online-Marketing
20
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Social web
18
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15
Marketingmanagement
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E-Learning
11
E-learning
11
Reputation
8
student satisfaction
8
Bildungsverhalten
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7
Educational behaviour
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Markenartikel
7
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113
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Sampaio, Cláudio Hoffmann
3
Alcaide-Pulido, Purificación
2
Bonilla Quijada, María del Rocío
2
Bélanger, Charles H.
2
Cavanagh, Kevin V.
2
Clayton, Michael J.
2
Corrons, August
2
El Alfy, Shahira
2
Elsharnouby, Tamer H.
2
Hettche, Matt
2
Koenig, Harold F.
2
McAlexander, James H.
2
Nadeau, John
2
Parahoo, Sanjai K.
2
Perin, Marcelo Gattermann
2
Simões, Cláudia
2
Wardley, Leslie J.
2
Abdelmaaboud, Abdelhamid K.
1
Abukari, Abdulai
1
Ahmed, Masood
1
Akareem, Husain Salilul
1
Akhtar, Naveed
1
Aktan, Murat
1
Al Mahmud, Abdullah
1
Al-Fattal, Anas
1
Alessandri, Susan Westcott
1
Ali, Mazhar
1
Ali-Choudhury, Rehnuma
1
Allen, Evelyn C.
1
Altınbaṣak-Farina, İpek
1
Alves, Helena
1
Alzghoul, Yahya A.
1
Amir, Huma
1
Ampaw, Frim
1
Angulo, Fernando
1
Ayodele, Ivett
1
Ayoubi, Rami
1
Ayoubi, Rami M.
1
Baber, Hasnan
1
Beatson, Amanda
1
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Journal of marketing for higher education
Economics of education review
196
The journal of technology transfer
180
Research policy : policy, management and economic studies of science, technology and innovation
103
Journal of education for business
76
The international journal of management education
76
Technological forecasting & social change : an international journal
70
Education economics
60
Technovation : the international journal of technological innovation, entrepreneurship and technology management
48
Journal of marketing education : JME
45
Journal of business research : JBR
39
Applied economics
31
Labour economics : official journal of the European Association of Labour Economists
28
Small business economics : an entrepreneurship journal
28
Socio-economic planning sciences : the international journal of public sector decision-making
28
Journal of open innovation : technology, market, and complexity
27
Journal of the Academy of Business Education : JABE
27
Administrative Sciences : open access journal
26
Amfiteatru economic : an economic and business research periodical
26
International journal of technology management : IJTM
26
Journal of public economics
25
Journal of sports economics
25
International entrepreneurship and management journal
24
Journal of vocational behavior
24
Business education & accreditation : BEA
23
International journal of education economics and development
23
International review on public and non-profit marketing
23
Applied economics letters
22
Journal of accounting education
22
Journal of career development
22
Journal of human resources : JHR
22
The American economic review
22
China economic review : an international journal
21
European research studies
21
Journal of management education : a publication of the Organizational Behavior Teaching Society
21
The TQM journal : the international review of organizational improvement
21
Technology analysis & strategic management
20
Journal of economic behavior & organization : JEBO
19
Journal of teaching in international business
19
American economic journal : a journal of the American Economic Association
18
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ECONIS (ZBW)
113
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1
Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim
;
Hemsley-Brown, Jane
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
Saved in:
2
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
3
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
4
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
5
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
6
Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo
;
Khliefat, Aahed
;
Alzghoul, Yahya A.
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
Saved in:
7
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
8
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
9
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
10
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
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