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~isPartOf:"Journal of marketing for higher education"
~subject:"Students"
~type:"article"
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Students
Higher education institution
162
Hochschule
162
Studierende
102
Studium
49
University education
49
Brand management
44
Markenführung
44
higher education
41
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30
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30
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30
Relationship marketing
30
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27
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26
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25
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Sampaio, Cláudio Hoffmann
3
Alcaide-Pulido, Purificación
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Bonilla Quijada, María del Rocío
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Bélanger, Charles H.
2
Corrons, August
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El Alfy, Shahira
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Elsharnouby, Tamer H.
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Mahrous, Abeer A.
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Nadeau, John
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1
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1
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Journal of marketing for higher education
Economics of education review
304
Journal of education for business
231
The international journal of management education
133
Journal of marketing education : JME
106
Journal of the Academy of Business Education : JABE
85
Education economics
84
Journal of teaching in international business
67
Journal of management education : a publication of the Organizational Behavior Teaching Society
62
The journal of economic education
57
Journal of accounting education
49
Journal of career development
45
Journal of management education : the official publication of the Organizational Behavior Teaching Society
45
Applied economics
44
Journal of business ethics : JOBE
43
Applied economics letters
41
Business education & accreditation : BEA
40
Labour economics : official journal of the European Association of Labour Economists
40
Journal of public economics
38
Issues in accounting education
37
International journal of education economics and development
33
Journal of vocational behavior
33
Advances in accounting education : teaching and curriculum innovations
31
China economic review : an international journal
31
Journal of economic behavior & organization : JEBO
31
The journal of economic education : JEE
31
Journal of financial education
30
Academy of Management learning & education : AMLE
29
Administrative Sciences : open access journal
29
The B.E. journal of economic analysis & policy
29
Cogent business & management
26
Journal of human resources : JHR
26
International journal of education economics and development : IJEED
24
Amfiteatru economic : an economic and business research periodical
23
European research studies
23
International journal of learning and change : IJLC
23
Journal of business research : JBR
23
International entrepreneurship and management journal
21
Journal of international education in business : JIEB
20
The review of economics and statistics
20
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ECONIS (ZBW)
102
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1
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10
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102
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1
Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim
;
Hemsley-Brown, Jane
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
Saved in:
2
The educational placebo effect : branding higher
education
benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
3
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
4
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
5
A comparative analysis of institutional commitment : are business students different?
Wardley, Leslie J.
;
Nadeau, John
;
Bélanger, Charles H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 262-282
Persistent link: https://www.econbiz.de/10014566966
Saved in:
6
College choice & the consumer : the impact of gender on higher
education
enrollment
Prach, Jessica
;
Johnson, Ane Turner
;
Ferguson, Sarah
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 415-435
Persistent link: https://www.econbiz.de/10014566984
Saved in:
7
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
8
Motivation factors in student decisions to study Transnational Higher
Education
in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
9
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
10
Higher
education
institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
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