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~isPartOf:"Journal of marketing for higher education"
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Higher education institution
163
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163
Students
88
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88
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46
University education
46
Brand management
42
Markenführung
42
higher education
36
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28
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28
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27
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Journal of marketing for higher education
NBER working paper series
305
Discussion paper series / IZA
278
Economics of education review
275
NBER Working Paper
242
Working paper / National Bureau of Economic Research, Inc.
211
The journal of technology transfer
199
IZA Discussion Paper
168
Research policy : policy, management and economic studies of science, technology and innovation
138
Education economics
100
Technological forecasting & social change : an international journal
98
Beiträge zur Hochschulpolitik
90
Administrative Sciences : open access journal
84
CESifo working papers
78
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71
The international journal of management education
69
Journal of education for business
68
SpringerLink / Bücher
61
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60
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
Journal of sports economics
57
Applied economics letters
52
International journal of education economics and development
51
Working paper
51
Socio-economic planning sciences : the international journal of public sector decision-making
49
Journal of sport management : the official journal of the North American Society of Sport Management
47
Advances in higher education and professional development (AHEPD) book series
46
Amfiteatru economic : an economic and business research periodical
44
Higher School of Economics Research Paper
44
Discussion paper
43
Forum Hochschule
41
Cogent business & management
40
International entrepreneurship and management journal
37
Journal of information & knowledge management : JIKM
37
Journal of open innovation : technology, market, and complexity
37
Edward Elgar E-Book Archive
35
European research studies
35
International review on public and non-profit marketing
35
Regional studies
35
China economic review : an international journal
34
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ECONIS (ZBW)
164
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1
Student satisfaction : the role of expectations in mitigating the pain of paying fees
Khan, Jashim
;
Hemsley-Brown, Jane
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 178-200
Persistent link: https://www.econbiz.de/10014566955
Saved in:
2
You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida
;
Elsharnouby, Tamer H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
Saved in:
3
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
4
Cultural exploration as an antecedent of students' intention to attend university events : an extension of the theory of reasoned action
Harb, Ayman Abdo
;
Khliefat, Aahed
;
Alzghoul, Yahya A.
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10014566934
Saved in:
5
Innovation in educational marketing : a study applied to Brazilian private higher education institutions
Souza, Fernanda Edileuza Riccomini de
;
Cirani, Claudia …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 95-115
Persistent link: https://www.econbiz.de/10014566947
Saved in:
6
Marketing of higher education institutes through the creation of positive learning experiences : analyzing the role of teachers' caring behaviors
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10014566950
Saved in:
7
Higher
education
institution
choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
8
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
9
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
Ali, Mazhar
;
Amir, Huma
;
Ahmed, Masood
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 201-222
Persistent link: https://www.econbiz.de/10014566956
Saved in:
10
Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.
;
Gutiérrez-Taño, …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
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